In the early days of the internet, the news was always free. In a race to secure eyeballs over subscriptions, every publication launched a website and gave away free access to their content—even while still charging print subscribers. That experiment worked for some publications, but not for others. We’ve seen a comeback in the notion of a “paywall,” a subscription needed to access what used to be free content, as younger consumers have begun to embrace the idea of paying for quality journalism.