The Invisible Brand is at Work using A.I.
The four most popular voice assistants: Siri, Google Assistant, Alexa, and Cortana correspond exactly to the four most valuable global brands: Apple, Google, Amazon, and Microsoft. That isn’t a coincidence. Voice is the consumer-facing edge of artificial intelligence at the world’s most valuable brands, and that trend is poised to continue. Consider that a recent article in TechCrunch reports that voice assistants will triple in use to 8 billion worldwide by 2023.