Archive for July 2019
Amazon Prime Day is Powered by AI
Amazon has the marketing scale to create its own holidays and the retail power to reshape the shopping calendar. 2019 marks the fifth year of Amazon Prime Day which was originally created to preempt the Black Friday sales that fall after Thanksgiving. Unlike “Hallmark Holidays” such as Secretary’s Day and Boss’s Day, Amazon’s festival of consumption has…
Read More3 Questions: Facebook Wants Us To Trust Their New Currency
Recently, Facebook, Inc. made headlines with a controversial new announcement: within a year, the social media giant will launch a new digital currency called Libra. On its face, it’s an exciting development. If Facebook’s rollout goes as planned, consumers will be able to transfer money to anyone – and buy anything, anywhere – all without…
Read MoreThe Tom Barnard Podcast Featuring William Ammerman
Tom Barnard, host of The Tom Barnard Podcast, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Listen to the podcast here. Learn more about William Ammerman here.
Read MoreThe Birth of the ‘Invisible Brand’: an Entirely New Class of Market Forces
The year 1776 was a momentous one in world events, not just for the declaration that begins, “In Congress, July 4,” but also for the publication of Adam Smith’s opus An Inquiry into the Nature and Causes of the Wealth of Nations. Smith’s book, a corner- stone of classical liberalism, laid the foundation for the…
Read MoreKathryn Zox interviews William Ammerman
Kathryn Zox of The Kathryn ZOX Show on Voice of America interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). The episode originally aired on Voice of America on July 3rd and is available as a podcast titled The Power of…
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