Articles by William Ammerman

Hidden Persuaders of Artificial Intelligence Marketing

Bart Jackson, radio host of The Art of the CEO, interviews William Ammerman

Host Bart Jackson invites top digital marketing-and-A.I. authority William Ammerman to explain how machines are tracking, sensitively interacting, and nudging the decisions of we humans who created them.

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Artificial Intelligence Technology

Tim Healy, host of The Profit Express, interviews William Ammerman about how technology and the access to consumer data creates an opportunity like never before in history.

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How is Artificial Intelligence Transforming Digital Marketing?

Alexander Ferguson interviews William Ammerman in a 3-part series called UpTech.

From personal assistant artificial intelligence like Siri and Alexa, to political social media campaigns, these technologies are affecting every corner of our existence. Whether we fear or embrace these new forms of public engagement, one thing is certain: it’s here, and we better understand it.

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Psychotechnology: How Artificial Intelligence Is Designed to Change Humanity

Makia Freeman, writing for GlobalResearch, interviews William Ammerman about how artificial intelligence is designed to change humanity with psychotechnology.

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How Artificial Intelligence Is Changing Our Lives

Steve Pomeranz, radio host of The Steve Pomeranz Show, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).

We all experience the invisible brand of AI through technology. We are constantly using our devices: smartphones, tablets, smart televisions, etc. Forces involved with these devices, corporate brands, government, political entities, institutions, are trying to shape and manipulate us, attempting to change how we behave through technology.

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The Invisible Brand: Hidden Influence of Marketing Powered by AI

Solutions IQ, an Accenture company, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  Ammerman discusses how an AI agent programmed with the science of persuasion, armed with the details of our personality and behavior profiles, and equipped with mass customization, will be able to learn how to sway our decisions and actions.

AI: Rise of Artificial Influence

Dave Schrader from Midnight in the Desert interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  The interview covers how psychotechnology is already at work influencing you through the power of technology you keep at your fingertips.

AI: The Good, The Bad, and The Ugly!

Bert Martinez, host of Money for Lunch, interviews William Ammerman about his new book

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MOVERS and SHAKERS Interview

Dillon Kivo from KIVO DAILY interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

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The Young Upstarts Interview

Daniel Goh of Young Upstarts interviews William Ammerman about his new book, The Invisible Brand: Marketing In The Age of Automation, Big Data, And Machine Learning

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Porchlight Business Book Awards - 2019 Marketing & Sales Book of the Year