William Ammerman

2019 Porchlight Business Book Awards Longlist

The Invisible Brand has been honored with inclusion on the 2019 Porchlight Business Book Awards Longlist.  That list includes 40 books from 2019 in a total of eight categories (5 books per category).  The list will be narrowed to a shortlist on December 19th and the winner will be announced in January 2020.

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10 Ways to Get Ahead in Voice Search

Dom Nicastro, writing for CMS Wire, interviews William Ammerman about the impact of natural language processing on marketing, and reveals 10 tactics for getting ahead in voice search.

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Top 10 AI Influencers

Tim Anderson, a consultant at PR 20/20, breaks down the top 10 AI social media influencers you need to know.  William Ammerman makes the list at #4.

“AI is transforming how brands buy and place digital ads. William has spoken about the AI systems that exist today that can automatically buy and test ads, write copy and optimize budget allocation across channels—including social media. And in his book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning, he explores the risks and rewards of the massive shift happening in marketing to AI.”

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Algorithms in your Marketing Strategy

Jim Blasingame, host of The Small Business Advocate, interviews William Ammerman.

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Nonfiction Book Awards Winner

William Ammerman’s book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019) was honored with a gold medal in the marketing category of the Nonfiction Book Awards by the Nonfiction Authors Association.

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America Trends interview with William Ammerman

Larry Rifkin, host of America Trends, interviews William Ammerman.

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Book Review from The Hollywood Digest

Fascinating book review from The Hollywood Digest featuring William Ammerman’s new book The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  From the review: “The Invisible Brand will endure for many years to come as one of the defining works in its area. William Ammerman utilizes his educational and professional knowledge with impressive results and his goals for the work, stated earlier in this review, are met across the board. It is an informative and challenging reading experience.”

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Expert Tips on the Risks and Rewards of AI

Eric Dye, host of the Enterprise Podcast Network, interviews William Ammerman.

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The Marketing Book Podcast presents The Invisible Brand

Douglas Burdett, founder of Artillery and host of The Marketing Book Podcast, interviews William Ammerman about his new book about the impact of artificial intelligence on digital advertising and how it is changing the way we think and what we do. Psychotechnology (technology that changes us psychologically) is a key component of the conversation.

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AI Marketing from School for Startups

In this episode of School for Startups Radio, host Marisa Murgatroyd interviews William Ammerman.

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