News & Interviews Archive - Page 3 of 5

Why Machines, Not Marketers are Getting Your Customers to Buy More

Barry Moltz, host of The Small Business Radio Show, interviews William Ammerman.

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Book Review from MobAngeles.com

Another impressive book review for The Invisible Brand…this time from MobAngeles.com.

From the review: “Our changing times need voices talking about difficult paradigm shifts looming for humanity. Ammerman isn’t overreaching when he, essentially, reaches the conclusion again and again that nothing about what it means to be human and how we relate to consciousness will be the same as technology assumes greater primacy in modern life. The Invisible Brand takes us into the heart of one major theater in this ongoing campaign and wrestles with the scale and implications of these changes as well as anyone can hope for. Let’s hope this isn’t Ammerman’s last word on the subject and, in coming years, we will benefit from his take on future changes and where our instinct for discovery is leading us as a species. The Invisible Brand provides ample evidence of how much he has to offer us all.”

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Book Review from Independent Music and Arts, Inc.

Impressive book review from Independent Music and Arts, Inc. of William Ammerman’s new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).

From the review: “He has produced a book with lasting value as both a guide to a brave new world and, eventually, as a likely prescient comment on our shared future. We can ignore its point of view at our own peril.”

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