Articles by William Ammerman
Why Machines, Not Marketers are Getting Your Customers to Buy More
Barry Moltz, host of The Small Business Radio Show, interviews William Ammerman.See more
Book Review from MobAngeles.com
Another impressive book review for The Invisible Brand…this time from MobAngeles.com.
From the review: “Our changing times need voices talking about difficult paradigm shifts looming for humanity. Ammerman isn’t overreaching when he, essentially, reaches the conclusion again and again that nothing about what it means to be human and how we relate to consciousness will be the same as technology assumes greater primacy in modern life. The Invisible Brand takes us into the heart of one major theater in this ongoing campaign and wrestles with the scale and implications of these changes as well as anyone can hope for. Let’s hope this isn’t Ammerman’s last word on the subject and, in coming years, we will benefit from his take on future changes and where our instinct for discovery is leading us as a species. The Invisible Brand provides ample evidence of how much he has to offer us all.”See more
Book Review from Independent Music and Arts, Inc.
Impressive book review from Independent Music and Arts, Inc. of William Ammerman’s new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).
From the review: “He has produced a book with lasting value as both a guide to a brave new world and, eventually, as a likely prescient comment on our shared future. We can ignore its point of view at our own peril.”See more
Technology: Fear or Future?
Jeffrey Shaw, host of the Creative Warriors podcast, interviews William Ammerman
The Creative Life: The Future of Marketing
James Taylor, host of The Creative Life Podcast, interviews William AmmermanSee more
The Invisible Brand with Linda Strasburg
Linda Strasburg, host of KTalk, interviews William Ammerman about how artificial intelligence is being used by marketers to change how you think and what you do.See more
Artificial Intelligence: Boon or Threat?
Douglas Caldwell, editor of the Central Valley Business Times, interviews William AmmermanSee more
LeadershipNow interviews William AmmermanSee more
AI, Digital Marketing, and Data Privacy
John Rouda, host of A Geek Leader Podcast, interviews William AmmermanSee more
Trust, Privacy and the Risk of Using AI Incorrectly
Samantha Stone hosts B2B Growth and interviews William Ammerman.See more