Articles by William Ammerman
The New Media Model: 3 Ways to Remain Relevant in the Age of AI
In the early days of the internet, the news was always free. In a race to secure eyeballs over subscriptions, every publication launched a website and gave away free access to their content—even while still charging print subscribers. That experiment worked for some publications, but not for others. We’ve seen a comeback in the notion of a “paywall,” a subscription needed to access what used to be free content, as younger consumers have begun to embrace the idea of paying for quality journalism.
Read the articleAI is Reshaping Local Advertising
AI is reshaping local advertising. Location-aware devices and geotargeted ads are combining with artificial intelligence to deliver a new generation of microtargeted marketing. The rise of mobile apps has further refined the approach – users can now be tracked to specific landmarks and “check ins” resulting in contextual ads with hyperlocal click-throughs and conversion.
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Psychotechnology
Psychotechnology is technology that influences people psychologically by deploying artificial intelligence through digital media. The word psychotechnology was coined by William Ammerman in his book The Invisible Brand as a contraction of psychological technology. Informally, it can be shortened to psychotech.
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The birth of the ‘invisible brand’: an entirely new class of market forces
The year 1776 was a momentous one in world events, not just for the declaration that begins, “In Congress, July 4,” but also for the publication of Adam Smith’s opus An Inquiry into the Nature and Causes of the Wealth of Nations. Smith’s book, a corner- stone of classical liberalism, laid the foundation for the academic.
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