The combination of Big Data collection and the algorithmic power of AI to learn is having a dramatic impact on the world of marketing and advertising. The personalization of information coupled with the science of persuasion and natural language processing is merging with these innovations to produce technology that operates on us psychologically, something called psychotechnology. In this new age of psychotechnology, we need to recognize that AI can help marketers in unifying data, optimizing campaigns, and harvesting insights. In other words, AI brings new capabilities to all phases of the customer journey, from building awareness and helping encourage buying decisions all the way through the retention of existing customers and turning them into powerful advocates.