Artificial intelligence is already a part of daily life, but for business owners, the key question is, “How can AI improve my marketing and help me sell more stuff right now?”

Throughout the customer decision journey, savvy marketers are already deploying AI at every step to engage customers, predict their needs, personalize messaging and keep them coming back for more.  But many business owners have a nagging anxiety that they are falling behind, unable to keep up with the pace of change and they are increasingly fearful that an aggressive competitor will deploy a killer app that knocks them out of the market.