Leading authority on marketing in the age of automation, big data, and machine learning
“Ammerman lifts the veil on AI.”
— Jan-Benedict Steenkamp, Knox Massey Distinguished Professor of Marketing, UNC-Chapel Hill, and author of Global Brand Strategy
Porchlight Business Book Awards 2019 Marketing & Sales Book of the Year
“A must-read for managers and policy makers.”
—Jan-Benedict Steenkamp, Knox Massey Distinguished Professor of Marketing, UNC-Chapel Hill, and author of Global Brand Strategy
Featured Articles
Big Tech is Undermining Democracy; It’s Time to Take Back Control, International Business Times
The 7 censorship tactics ‘Big Tech’ uses to control the flow of information, Wolf Daily
Four Ways to Prepare for Voice Commerce, MarketingProfs
7 Ways AI can Help You Sell More Stuff Right Now, Thrive
New Drivers Define The Consumer Decision Journey, Branding Strategy Insider
About
William Ammerman is an award-winning author and retired media executive with over 30 years of industry experience. He is currently a board advisor and angel investor focused on early-stage digital media ventures. Recently, he accepted an appointment as Adjunct at the UNC Hussman School of Journalism and Media where he teaches a course on emerging technologies. His book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill) won the 2019 Marketing & Sales Book of the Year and was recognized with a Gold Medal by the Nonfiction Authors Association. He is a popular keynote speaker and guest lecturer at major industry groups and universities worldwide... READ MORE
Teaching
William Ammerman recently accepted an appointment as Adjunct at the University of North Carolina Hussman School of Journalism and Media in Chapel Hill, where he teaches MEJO 588 Emerging Technologies. The focus of the course is an in-depth exploration of storytelling using emerging technologies such as CGI, Virtual Reality, Augmented Reality, 360 Video, drones, Natural Language Processing, robots, and Artificial Intelligence. Students are exposed to Human Centered Design and advanced media production concepts... READ MORE
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